Electronic Resource
Genres on the Web
As a reader, I’m looking for two things from a new book on genre. First, does it offer some new tools for analysing genres; and second, does it explore genres that haven’t been much studied before? Genres on the Web delivers brilliantly on both accounts, introducing as it does a host of computational perspectives on genre classification and focussing as it does on a range of newly emerging electronic genres. Lacking expertise in the computational modelling thematised throughout the book I can’t do much more here than express my fascination with the questions tackled and methods deployed. Having expertise in functional linguistics and its deployment in genrebased literacy programs I can perhaps offer a few observations that might help push this and comparable endeavours along. First some comments as a functional linguist. Characterising almost all the papers is a two-level approach nicely summarised by Stein et al. in their Table 8.1. On the one hand we have a web genre palette, with many alternative classifications of genres; on the other hand we have document representation, with the many alternative sets of features used to explore web data in relation to genre. The most striking thing about this perspective to me is its relatively flat approach as far as social context and its realisation in language and attendant modalities of communication is concerned. In systemic functional linguistics for example, it is standard practice to explore variation across texts from the perspectives of field, tenor and mode as well as genre. Field is concerned with institutional practice – domestic activity, sport and recreation, administration and technology, science, social science and humanities and so on. Tenor is concerned with social relations negotiated – in relation to power (equal/unequal) and solidarity (intimate, collegial, professional etc.). Mode is concerned with the affordances of the channel of communication – how does the technology affect interactivity (both type and immediacy), degree of abstraction (e.g. texts accompanying physical behaviour, recounting it, reflecting on it, theorising it) and intermodality (the contribution of language, image, sound, gesture etc. to the text at hand). In my own work genre is then deployed to describe how a culture combines field, tenor and mode variables into recurrent configurations of meaning and phases these into the unfolding stages typifying that social process.
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