Gaya APA

McCarthy, E., Brogowicz, A, A. (1981). Basic Marketing : A Managerial Approach (Ed.7). Homewood: Richard D.Irwin Inc.

Gaya MLA

McCarthy, E.Jerome., Brogowicz, Andrew, A. "Basic Marketing : A Managerial Approach". Ed.7 Homewood: Richard D.Irwin Inc, 1981. Text.